IPC & Piaget 3 year sponsorship deal

IPC and Piaget Ink a 3-year sponsorship, Piaget acquiring the rights to the Piaget Championship Field (2010-2012)

International Polo Club Palm Beach has secured a three-year sponsorship agreement with the luxury Swiss watch maker, Piaget. After three seasons as title sponsor of the Gold Cup, Piaget has increased its interest, and acquired naming rights for Field #1 to become the Piaget Championship Field in 2010 through 2012, Club Sponsor, and Official Watch of the International Polo Club Palm Beach and the Palm Beach Polo Season.

“Piaget brings to IPC, and our upcoming 2010 season, the style, panache and world-renowned cachet, commensurate with their brand and international polo,” said John Goodman, Founder of IPC. “This is an extraordinary partnership, and we are honored to have Piaget involved with our organization.”

“When IPC presents sponsorship opportunities to international brands, we speak only to those organizations that already are well-known names among our shared audience,” added John Wash, IPC President. “Their reputation for excellence makes them a fitting and exciting sponsor for IPC.”

Piaget’s name will be associated with IPC’s #1 Championship Field, which hosts the most competitive polo tournaments in the country, including the USPA Piaget Gold Cup to take place March 7-21.

“Having our name adorn the sport’s American field of play makes this the perfect partnership,” said Larry Boland, President of Piaget.

Piaget has stood as an icon of excellence and creativity since its founding in 1874, elevating the manufacture of fine jewelry and timepieces to an absolute art. The firm is known for its legendary Piaget Polo timepieces, as well as for its ultra-thin movements, artistic dials and complications including chronographs, tourbillons and perpetual calendars. Piaget is one of the only remaining watchmakers that designs and crafts its own cases, bracelets and movements. For more information, please visit www.piaget.com.

The prestigious USPA Piaget Gold Cup was first played in 1974. It is a symbol of professionalism, good sportsmanship and high goal polo at its finest. Introduced at Oakbrook Polo Club in Illinois, it then headed north to Milwaukee Polo Club in 1975 and remained there until 1978. After moving south in 1979, the USPA Gold Cup continued a 17-year stretch at Palm Beach Polo and Country Club, only to move down the road to Boca Raton at Royal Palm Polo & Sports Club in 1996. In 2002, the Gold Cup headed back up north to Greenwich Polo Club where play resumed until 2004. Aiken, South Carolina then hosted the Gold Cup in 2005 and 2006. Now International Polo Club Palm Beach is pleased to host this prestigious polo championship tournament.